Over the years we’ve set up quite a few websites for Clubs, including links to their social feeds; Facebook being one of the most popular ones. During this time, we’ve noticed that a few use a Facebook profile account, aimed at personal use, over the recommended Page.

What’s the difference between Profile & Page?

In the beginning, the only option Facebook gave users was to create a profile, so it’s no surprise that there are still many using this, but with the introduction of Pages there’s no reason why we shouldn’t switch.

At first, it’s hard to see a difference when you’re looking at the URL, but once you dig a little deeper there are many differences between a Facebook Profile and Page.

Aspect Profile Page
Purpose Individuals connecting with friends and family Businesses, organisations, public figures, or brands connecting with an audience
Privacy Settings Personal privacy settings, visibility to friends Generally public, visible to anyone
Friend Limit Maximum of 5,000 friends No friend limit; likes and follows without approval
Followers Can have friends; others can follow without being friends Likes and follows without requiring approval
Connectivity Connects through friend requests Connects through likes and follows
Features & Tools Primarily personal updates and interactions Business-oriented features, analytics, ads
Content Distribution Shown to friends in the news feed Shown to both followers and page likers
Messaging Private messaging with friends Public and private messaging with followers
Verification No verification badge available Verification badge for public figures, brands, and businesses
Groups Can join and participate in groups Create and manage groups linked to the page
Conversion Cannot be converted into a Page Can be created and converted from a profile
Administrators Single account owner Multiple administrators with different roles
Events Create and join events for personal use Create and manage events for promotional purposes
Advertising Limited advertising capabilities Allows running targeted ads and sponsored content
Insights & Analytics Limited insights into personal post performance Detailed analytics and insights into page performance

Why should I migrate?

The main reason that you should migrate is that it’s technically against Facebook Terms to use a Facebook Profile for a business or organisation. Another reason that specifically impacts Clubs using the Club and County theme is that a Profile doesn’t allow you to embed your Facebook feed into your website homepage.

Other reasons why you should migrate include the ability to:

  1. Publicly share your Page with all your club members,
  2. Reach more people than you ever could with a profile,
  3. View analytics and useful data to help you create better posts
  4. Use tools to help your club earn money from your posts
  5. Manage the page from multiple different Facebook accounts by setting roles (big security issues are raised by using a Facebook profile and sharing login details between multiple different users)

Ok, how do I switch?

Converting a Facebook profile into a Page used to be a straightforward process, but with changing times and the evolving Meta platform, it can no longer be automated. Please follow these steps on how to set up your page:

  • Go to Create a Facebook Page Based on Your Profile.
  • Click “Get Started.”
  • Follow the on-screen instructions, selecting the appropriate categories for your GAA club and deciding which friends, photos, and videos to retain.
  • Review your choices.
  • Examine the “Publish Page when done” setting; turn it “off” if you prefer manual control over when the Page is published.
  • Check your privacy settings.